Recent owners have said before buying to support the domestic car, the regret, small problems, many problems, which is representative of the problem is the problem of the shock absorber, the owner said "shock absorber's ringing, drive directly affect the mood, it appears that a Mr. Zhao domestic really not as good as foreign capital".
The vehicle is blocked and the problem is not flat.
The problem really is on the vehicle parts enterprises is not a small problem, recall events occurred frequently, and parts of the China is also restricting the development of the whole enterprise, the vehicle is blocked not flat absorber and problems.
In fact, Chinese shock absorber to a large extent also facing great challenge, the domestic production of automotive shock absorber manufacturers, large and small, add up to a total of more than and 100, the domestic automobile shock absorber industry market situation is also relatively messy, quality, price, enterprise scale is uneven and independent brands with foreign capital there is a huge gap between manufacturers. The reasons that led to the appeal of Mr. Zhao said, in fact, there are many similar things in china.
The severe market shock absorber
Now the shock absorber is facing a lot of tests, that is, the host plant price competition is very fierce, the host plant can not give the parts price increases. Service market is the same, the service market is now oversupply, the price war is very fierce, raw materials prices have risen badly, so, resulting in a large reduction in spare parts profit space.
A survey data show that in 2009 China's passenger car OEM supporting the market, 9 foreign (including joint venture) shock absorber enterprises occupy 82% of the market share, while more than and 100 independent brand enterprises accounted for only 18%. It is understood that the first 20 independent brand shock absorber enterprise's annual output of about 30 million, the overseas aftermarket for the independent brand in the low-end products more popular, concentrated in the Middle East, Southeast Asia, Southeast Asia and other places. An analysis of industry experts said, the overseas market is very high to the safety standard specifications, requirements are not, is also China's vehicle exports is relatively concentrated areas, domestic brands of shock absorber enterprise easier to develop the market. "In the passenger car OEM market, the independent brand shock absorber enterprises is difficult to achieve with the vehicle matching, basically a foreign manufacturers to sing the protagonist, the independent brand is in the edge of the state,
Although the production and sales of these enterprises is very high, but mainly for the aftermarket, is not conducive to establish a brand image, but also affect the upgrading of enterprise technology strength." The industry said. "In the domestic passenger car shock absorber market, the independent brand share has been on the low side. Independent brand in customer service maintenance field sales, especially in the low-end market in overseas popular, but the domestic vehicle matching market fundamentals are joint ventures and foreign enterprises is very difficult to seize, the independent brand products to enter the domestic vehicle matching. In spite of this, we are also ready to enter the domestic OEM market, has been to discuss a few of the intention of enterprises." General manager of Wuhu Hongxiang auto shock absorber Industry Co. Ltd. Mr. Pan told reporters that the global automotive shock absorber ownership of at least 500 million, the annual change in large quantity, so customer service maintenance market space is very broad. Zhejiang ultra Yang Group produced a large number of shock absorber into the overseas advanced vehicle maintenance market. Senior car prices are higher, engaged in this kind of product maintenance than domestic profit space, and we have the right to export, in the overseas market more competitive." The company a sales staff told reporters. Analysts said that at present a lot of domestic enterprises aimed at Europe and the United States and other developed countries after sales maintenance market, the market is high in the car ownership, product type. Domestic independent brand enterprises with low cost advantages, the development of many varieties of overseas models required.
Shock absorber independent brand is difficult to start
It is understood that the independent brands and foreign enterprises the gap is mainly reflected in the product development and technical level, starting in Europe, Japan and South Korea shock absorber industry earlier, the rapid development of R & D strength is relatively strong, to eliminate the source of vibration impact, sealing technology and other aspects of products ahead of the domestic independent brands. Independent brand manufacturers are mostly in the stage of product and technology replication, independent development ability is weak, the lack of independent status.
The independent brand shock absorber technology with the advanced international level, the product gap significantly, the main difficulty is with the vehicle matching process, including automobile tires, engine and transmission parts are multiple vibration sources, how to eliminate the vibration of vehicles in the process, is a difficult problem to enhance the level of shock absorber. And the technical level of the shock absorber related industries is uneven, often due to the rubber parts, oil and other quality is not clearance, resulting in a failure of the shock absorber. At present, the technical level of independent brand shock absorber about 10 years behind the international advanced level, the air spring damper adopts a large number of domestic high-end cars Mcpherson suspension shock absorber and high-grade buses equipped with basic imported key parts of the development and certification by the main guide.
The independent brand shock absorber in China is not started, the real shock absorber own brands, great efforts also need spare parts business, the influence of shock absorber on the vehicle, don't let the vehicle shock absorber become obstacles to prevent market shock absorber.